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Marketing – Brand Manager

Location:
Houston, TX

Compensation:
Commensurate with experience

To apply for this position, click the button below. If you have any questions or need help, email careers@sunnyskyproducts.com

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Company Description

Sunny Sky Products is a leading manufacturer and distributor of specialty beverages and beverage enhancers that are sold in the foodservice and convenience store channels. Sunny Sky’s state-of-the-art manufacturing facility and corporate office is located in Houston, TX. We produce a variety of thirst appealing beverages including fountain soft drinks, fountain flavors, tea, frozen beverages, juice drinks, hot chocolates, iced/frozen coffees, cappuccinos, coffee toppings and flavored syrups.  Our portfolio includes both strong family brands and nationally/internationally recognized licensed brands.

Job Description

The Brand Manager is responsible for all marketing and product management activities for a portfolio of beverage brands that include both in-house and licensed brands.  This includes practical application of various marketing techniques as well as effective management of the company’s marketing resources and activities. This position will report to the Director of Marketing. Applicants must be both creative as well as analytical in their approach to this position with a positive and motivating management style.

Marketing Strategy
  • Collaborate with Director of Marketing to design successful marketing and sales campaigns that support business development initiatives and meet department goals.
  • Develop and provide recommendations as to the viability of new and existing programs from the perspective of the field sales teams, retail customers, and end-consumers.
  • Develop and provide collaborative input for design and direction of company print and digital collateral, web content, product packaging, advertising campaigns, etc.
Brand Management/Product Management
  • Research industry data and beverage trends, gather consumer & industry insights to keep product offerings aligned with current trends.
  • Lead innovation and product development strategy for brands.  Work closely with Research and Development department to develop and evaluate new beverage products.
  • Champion the creation of effective sales tools and sales training materials that lend to improvements in brand equity for Licensed and Family Brands.
  • Work with graphic designer to produce all promotional and direct marketing materials.
  • Manage Sunny Sky Products corporate branding and identity, including corporate website and social media channels.
  • Manage CRM tools as needed.
Content Creation
  • Create company and brand presentations.
  • Create and oversee the content of marketing communications including advertising, tradeshows/events, market research, social media, and website design.
  • Create marketing and sales materials for brands including presentations, brochures, sell-sheets, point-of sale materials, etc.
  • Create content and posts for all social media including but not limited to: Twitter, Facebook, LinkedIn, Pinterest, Instagram, and YouTube.
General Skills/Requirements
  • Bachelor’s degree required; master’s degree desirable
  • 10-20% travel required
  • Work collaboratively will cross-functional business partners
  • Customer focused, servant leader mentality
  • Proven track record of consistently meeting or exceeding goals and timelines
  • Food & Beverage Industry experience preferred but not required
  • International business experience a plus
  • Proficient in Microsoft Outlook, Excel, PowerPoint, Word and Hubspot (or similar Marketing Automation software)
  • Ability to meet deadlines without compromising consistency
  • Ability to work under pressure
  • Strong leader with 5+ year experience in leading and motivating teams
  • Polished, professional, intelligent, with exceptional relationship and communication skills
  • Ability to manage 3rd party vendors effectively
Brand Portfolio
  • This position may be responsible for the following portfolio of brands:
  • House Brands: Upouria, El Nino Aguas Frescas, Pure Craft Beverages, Original Slushie Company, Turbo, Mega, SSP
  • Licensed Brands: Cinnabon, Hershey, & LTO (Limited-Time-Offer) Partner Brands
Salary             

Commensurate with experience

Benefits          

Health Insurance, Life Insurance, 401K, PTO